Twix-lovers can now enjoy one of their favourite chocolate bars with friends and family, as Twix launches its first ever bitesize variety: Twix Mix. The launch is set to reinvigorate the Bitesize category, delivering the much-loved Twix taste in deliciously moreish pieces.
Following the recent popularity of Mars Mix, the delicious taste of Twix will be revolutionised into a Bitesize variety. Each 140g sharing pouch is packed with caramel pieces and crunchy Twix biscuit bites, covered in smooth, milk chocolate.
Unique to the category, the crunchy biscuit and chewy caramel balls from Twix® Mix look set to attract new customers to the Bitesize market. Twix Mix will appeal to customers looking for the instantly recognisable flavours of Twix that they can share with friends and family.
Alongside the growing Big Night In trend, Bitesize confectionery has seen growth of 40% over the last four years and is now worth an incredible £550m. Mars currently holds four of the top five selling sharing pouch products.
We found the new twix mix to be okay. That’s it really. It wasn’t as good as we were hoping or expecting. The bite size pieces are very small and there is no real lasting taste of chocolate in your mouth. It seemed to be over and done with so quick with little to encourage us to buy them again. The bite sizes do have a good crunch however but we suggest if you like bite size chocolate treats opt for a bag of revels which are much tastier and enjoyable. If you really want a Twix then buy a Twix and not tiny pieces of Twix shaped into balls…..it just doesn’t work unfortunately.
If you do try them and have a different opinion then please let us know. We love to hear all opinions.
Enjoy your sweets!
Our Verdict: Bad Egg!